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About Barth

 

The Brand

Israeli crackers with paper-thin unique, crispy texture. 

Five different flavors - caraway seed, sesame seed, barbecue, onion and za'tar.


Target Groups

Health-conscious consumers in both general and ethnic markets.


Brand Benefits

·         Baked, not deep-fried.

·         Not salty, greasy or sticky.

·         Meets needs of vegeterians.

·         Contains no trans-fat, no cholesterol, no food colorings or preservatives.


Crackers can be served in many different ways:

·         as a snack.

·         served together with any type of spread (cheese etc.)

·         as the basis for a dip.

·         suitable for serving with alcoholic drinks.

The strength of the Barth brand is based on reliable quality backed by 72 years of manufacturing experience.

Functional Benefits

·         Barth's Crispi-Crackers are almost unique in the international market since the machinery was   
    developed by Barth for our exclusive use.

·         Barth's products adhere to the highest quality standards since the product
     carries the owner's family name.

Health Benefits

·         Baked, not deep-fried and is therefore fat-reduced and calorie-reduced.

·         Lower sodium content than equivalent snacks.

·         In addition to crackers baked with regular flour, an additional version baked with organic
     flour is also available.


Pricing Policy

Barth is positioned in the medium/low price segment of the market and is aimed at consumers at all levels.


Packaging

Barth's packaging materials are ecologically optimised within the parameters of sufficient product protection and convenience to customers.

Re-sealable bags also available.


Image Definition

Tasty, crispy, paper-thin, non-greasy, unique, versatile.


Shelf Life

12 months (until opened).

 

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